One of the common complaint associated with gift cards is that they are too impersonal. Many recipients feel that there was no thought put into the present. One way to make the gift card more personal is through its packaging. If you want to offer mom a pedicure gift certificate for mother’s day, why not hand paint a best mom award and place it in a small frame while attaching the gift card to the back? Or if you are giving away movie gift certificates, place them in a popcorn bucket along with a few pack of microwavable popcorn and candies? By giving some thought to the packaging, the person receiving the gift card will appreciate the present more.

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