I would have thought the answer was nothing but actually they have at times been the leading innovators in internet marketing tools and techniques. You know those name capture lightboxes that fade in, drop in, fky over, hover, all seeming to come out of nowhere, sometimes blacking the screen behind, sometimes taking you to a follow up don’t go yet offer - they were an innovation of some of the less talked about, underground industries. Innovation is innovation wherever it comes from. If it help increase sales adnd makes bueiness easy then it is likely to be adopted. So business is coming on board and getting a fast web formula faster than ever because the competition is heating up.